Titlu Job: Head of SEM (m/f)
Job Description:
Directing of the international planning, implementation and optimisation of marketing and sales activities for the acquisition of new customers in search engines
Improvement of technical processes
Quality assurance of all sales and reporting processes
Keeping the search marketing campaigns on the highest level of the technical progress
Achieve the established targets
Responsible for the achievement of the established targets in between a certain time and by compliance with general conditions Implementation of activities and strategies for the achievement of the departmentâ??s objectives
Controlling, analysis and reporting of all search engine campaigns
Continuous reporting of the search engines results to all the Heads of Online Marketing
Set up most possible efficiency in campaign management
Performance control of the departmentâ??s objectives
Acquisition and support of new search engines
Briefing the department on changes of the lead campaigns
Observation of search engine markets for each country and derivation of activities
Supervision in compliance with budgets
Implementation of staff management tasks
Development of professional expertise in the department
Requirements:
Personal competence and maturity for the management and further development
Qualified know-how in Business Administrations (e.g. relevant studies /
experience)
Professional experience in the sector of the new media
Profound experience in online sales / marketing (at least 2 years), experience marketing a plus
Very good English (written and comprehension), knowledge of German language a plus